Effective collaboration with co-workers, partners, customers, and others is critical for meeting an organisation’s goals and driving its productivity. And in a world where work groups are spread throughout a building, across a country, or around the world, fostering productive collaboration is more important and more challenging than ever.
Just about everything that gets done in an organisation is the result of collaboration. Only by working together, by sharing knowledge and resources, and by building consensus about goals and how to achieve them can teams of workers accomplish what none of them could alone.
Collaboration within an organisation drives productivity and competitive advantage. Collaboration with partners extends those benefits across the enterprise. Collaboration with customers builds profitable relationships.
In short, collaboration is a critical ingredient for achieving any organisational goal. This, combined with the changing nature of the workplace, makes it both more important and more challenging than ever to foster simpler, more spontaneous and productive ways to collaborate at work.
It’s no secret that the traditional workplace is changing. The once centralised organisation is becoming increasingly widespread and diverse all the time. The classic warren of beige cubicles in a single location has been replaced by offices across the country and around the globe, by remote workers in satellite locations, and by individuals teleworking from home offices.
With all of these changes, it’s not surprising that workers aren’t what they used to be either. The evolving workplace calls for new ways of working, and the best workers are eager to embrace ways that will make their lives easier and help them be more productive.
In a world where speed characterises the flow of information among vast networks of people, communication with friends, colleagues, and superiors takes place faster than ever.
This challenges organisations to provide the new tools that workers want and need to turn creative collaboration from a special event into a spontaneous and natural part of their work lives.
Recognising the importance of collaboration, organisations need to invest in a range of tools and techniques to foster it, which include multimedia solutions that address the new workplace by enabling people in diverse locations to see and speak to one another, to share documents and presentations, and to interact almost as though they were in the same room.
Bad collaboration is worse than no collaboration. All too often people scuttle from meeting to meeting to coordinate work and share ideas, but far too little gets done.
They need the kind of spontaneous, any-time collaboration that people need to be their most productive. And they need to have the intuitive and fast collaboration that the changing workforce is coming to expect.
To be sure, occasional centralised meetings are necessary. But they don’t address the need for ad-hoc collaboration throughout the day. Something more is needed to make collaboration a normal part of a productive work day – a next-generation tool that makes initiating and conducting multimedia collaboration as natural and easy as making a phone call.
That is the challenge that companies tell us they are facing. Pinnacle uses various technologies to make meetings become a whole lot simpler and more spontaneous. Whether you plan them in advance, or start them in response to emerging needs, collaborations can become just another part of a productive work day.
The aim is that there’s no need to send documents in advance or to interrupt productive activity to schedule collaboration – it just happens when you need it to.